In a world where 77% of people in the United States wield a smartphone, it’s always mind-boggling to me how small e-commerce’s share of the overall retail market is (8.5%). Even more compellingly, upwards of 80% of consumers research

A lot of lip service has been paid lately to companies using principles of behavioral economics and social psychology to drive business models. Just last week, the NYTimes published an in-depth editorial on how Uber has made use of