Tag: eCommerce
The Third Wave of ECommerce
11.07.17
Blog, Community, News, Thoughts
By Anna WhitemanIn a world where 77% of people in the United States wield a smartphone, it’s always mind-boggling to me how small e-commerce’s share of the overall retail market is (8.5%). Even more compellingly, upwards of 80% of consumers research
Behavioral Econ’s Role in Shaping Emerging Enterprise
11.07.17
Blog, Community, News, Thoughts
By Anna WhitemanA lot of lip service has been paid lately to companies using principles of behavioral economics and social psychology to drive business models. Just last week, the NYTimes published an in-depth editorial on how Uber has made use of
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