On any given day, venture capitalist Brian Hirsch dashes the hopes of five or more entrepreneurs. "You never like to say no, but it's part of the business," said Mr. Hirsch, managing partne…— Read more
The 2012 presidential election will be discussed for years, especially amongst Washington’s political junkies. Those of us who work in marketing have much to learn from Obama’s campaign as well. Despite being severely outspent and a well documented rocky first four years in office, Obama won all b…
t’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past…
Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challe…
Crowdtap, a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional m…
Crowdtap, a service that allows marketers to easily collaborate with and mobilize targeted crowds of influential consumers, announced today that it has raised $7 million in series A funding. The round was led by Foundry Group, with participation from GSA Venture Partners and social media agency Mr.…