CEO and Co-Founder, Cognical

Brandon Wright

Brandon Wright

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Brandon is co-founder and CEO of Cognical, parent of Zibby, the lease-to-own payment option for consumer durables, online and in-store. Prior to starting Cognical at Cornell, he co-founded a prime residential mortgage brokerage and a retail coffee business, both in the Pacific Northwest. Brandon has also co-founded business associations and served on mayoral advisory committees for economic development. Brandon has a BA in Economics from Whitman College and an MBA from Cornell University.